![]() Scroll down to the bottom of this article for a list of the best types of video to include in your profile. The 30-second limit may seem restricting, but it forces you to think more creatively about the kind of short-form or advertorial content that will be most appropriate for your business. ![]() Google has strict requirements for the types of video you can add to your profile, so the first step is to ensure that your video meets these specs: Google Business Profile video specifications To qualify, the location in question must be a place where customers can actually visit. Keep in mind that Google won’t let you create one for post office box addresses or other proxy business addresses. You can create a separate Google Business Profile listing for every physical location you have within your business, such as stores and offices. When your customers visit your profile, they can leave reviews, add photos and videos, and look up your hours, address, and contact information. Your business listing will look something like this: When your profile is all set up, your business becomes visible on Google Maps, in the local business search results, and across other Google products. If you’re not familiar with Google Business Profile (known as “Google My Business” until last year), it’s a tool that lets you create a local listing for your business on Google as long as you can prove that you occupy the premises in question. Let’s dive in! A quick summary of Google Business Profile ![]() Wondering what types of videos you should be creating and how to add them to your Google Business Profile? Well, you came to the right place. It’s a simple way to generate more engagement, improve the prominence of your company in Google search, and bring more customers through the door. Video can be a beneficial addition to any Google Business Profile listing.
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